What is a Landing Page and Why it is Important in Digital Marketing?

📣Landing pages are bespoke, single web pages or small hub sites designed to convert more traffic by focusing on one goal and one call to action. They provide specific information about an offer, product, or item.

There are different types of landing pages:
✨Lead-generation landing pages: Predominantly designed for ads hosted on social media, Google, or email campaigns.
✨Single-offer landing pages: Designed for one-off offers.
✨Click-through landing pages: Often used for e-commerce websites.

💻Well-designed landing pages have limited navigation to avoid distracting visitors with multiple links that could take them away from the page. This simplicity helps keep visitors focused on the desired goal and outcome.